Yarn World is a fictional yarn company that was created for an Intermediate InDesign course. After writing a creative brief and collecting inspiration, I designed the primary and alternate logos for Yarn World. The primary deliverable for the project was a mailable postcard and envelope with a die cut and coupon. This was my first time creating a design with a die cut, and I decided to incorporate it in the shape of a yarn ball and hook. This design also follows USPS mail regulations. These assets took around 2 weeks to design and were created in Adobe InDesign.
Primary Logo
Alternative Logos
Post Card w/ Die Cut
Envelope Front w/ Die Cut
Envelope Back
